We let Creatives be Creative by Allowing Them to Concentrate on What They do Best.
With more than 20 years of creative industry experience in finance, accounting and operations, founding partner Matt Broderick provides a unique understanding of both the creative and the numbers side of the business. By leveraging his internal agency experience and fifteen plus years of consulting, Matt provides a unique and qualified perspective for our clients.
Matt has a BA in Liberal Arts and Business from Providence College and an MBA in Finance and Entrepreneurial Studies from the Olin Graduate School of Business at Babson College.
Matt has a BA in Liberal Arts and Business from Providence College and an MBA in Finance and Entrepreneurial Studies from the Olin Graduate School of Business at Babson College.
Recommendations
John Grayson
President, Genuine Interactive
"Matt served as Genuine's part-time CFO/Controller for several years. Matt was instrumental in creating and implementing a strategy to take Genuine from cash to accrual basis accounting and architecting a new system of accounting and finance that truly transformed how the agency tracked and communicated its financial health. Matt's Workamajig expertise was key as we migrated off of our old systems onto Workamajig. I cannot say enough good things about Matt's expertise and counsel and would highly recommend him for any and all roles of this nature."
Christine Tieri
President, Idea Agency
"Matt is part of our team – I call him our once a month CFO. The fact is he is there for me whenever I need him. He helped us hone our Workamajig processes and created a handful of specific reports that allow us to see the financial health of the agency at a glance. He works with all members of our team to ensure we are efficient and productive. Most importantly, he gets the ad business – it is rare to have found someone who is a savvy financial expert who also understands what it's like to run a creative business."
Fred Surr
Owner, Captains of Industry
"No matter the size of your company, having sophisticated - and manageable - financial controls and oversight is a huge benefit, and Matt fits the bill to a tee. Matt helped us select and then implement our current agency management system, Workamajig, seven years ago, and it is still at the core of how we manage our business from a financial standpoint. Matt was particularly good at working with us as we grew into the system. We started with the basics and over time have added more and more sophistication. He's also been good at pointing out which features are not very good (no SAAS tool is good at everything) and suggesting alternatives. Matt is also, of course, a solid controller, and helped us set up and maintain systems that have and should continue to scale well. Matt is flexible, but he's also willing to stand his ground and advocate for what he feels is the right way to approach things. It's not always what you want to hear, but it's usually what you need to hear. It's a trait we look for when we hire, and it's part of what made Matt valuable to our firm."
Dan Sirk
Account Director, Wilde Agency
"Matt helped our agency get up-and-running on Workamajig. Porting our financials from legacy systems into new software was no small task, but his deep understanding of Workamajig and agency operations made the process a relatively smooth one. He helped us define the game plan for data migration, training and reporting and worked with us every step of the way. Post implementation, he was our partner to smooth out any rough patches - I can't tell you how many times we said, "I don't know - let's call Matt." And to his credit, Matt was always there to sort it out. His support has been so valuable, that after the launch he continued to act as our system administrator. If I had another Workamajig implementation to manage, or needed help with agency operations, Matt's the first person I'd call."
Lil Mahoney
Controller, KHJ Brand Activation
"Matt is very knowledgeable of the advertising/marketing industry. He is very up to date with Workamajig and knows the system very well. He is very responsive to needs and can be relied on to be a problem solver."
Chick Miller
Owner, ClientFirst Media
“Our agency has been working with Minot Consulting and Matt Broderick for almost four years and it’s been a pleasure. We learned of Matt during the time we were transitioning from one accounting system to Workamajig plus changing CPA firms. It was a real challenge but Matt made the process quick and pain free. Looking back, I am so grateful that we started working with Matt when we did. In addition to helping us with the initial transition, he’s always been there on a regular basis if we needed him to answer questions or help us with accounting issues that have popped up from time to time. Many times he has offered solutions to make our system work better for us even if we didn’t ask him. This shows us that he is thinking about our business and cares that it runs as smoothly as possible. Matt operates on a high level of professionalism and is a valued member of our team.”
President, Genuine Interactive
"Matt served as Genuine's part-time CFO/Controller for several years. Matt was instrumental in creating and implementing a strategy to take Genuine from cash to accrual basis accounting and architecting a new system of accounting and finance that truly transformed how the agency tracked and communicated its financial health. Matt's Workamajig expertise was key as we migrated off of our old systems onto Workamajig. I cannot say enough good things about Matt's expertise and counsel and would highly recommend him for any and all roles of this nature."
Christine Tieri
President, Idea Agency
"Matt is part of our team – I call him our once a month CFO. The fact is he is there for me whenever I need him. He helped us hone our Workamajig processes and created a handful of specific reports that allow us to see the financial health of the agency at a glance. He works with all members of our team to ensure we are efficient and productive. Most importantly, he gets the ad business – it is rare to have found someone who is a savvy financial expert who also understands what it's like to run a creative business."
Fred Surr
Owner, Captains of Industry
"No matter the size of your company, having sophisticated - and manageable - financial controls and oversight is a huge benefit, and Matt fits the bill to a tee. Matt helped us select and then implement our current agency management system, Workamajig, seven years ago, and it is still at the core of how we manage our business from a financial standpoint. Matt was particularly good at working with us as we grew into the system. We started with the basics and over time have added more and more sophistication. He's also been good at pointing out which features are not very good (no SAAS tool is good at everything) and suggesting alternatives. Matt is also, of course, a solid controller, and helped us set up and maintain systems that have and should continue to scale well. Matt is flexible, but he's also willing to stand his ground and advocate for what he feels is the right way to approach things. It's not always what you want to hear, but it's usually what you need to hear. It's a trait we look for when we hire, and it's part of what made Matt valuable to our firm."
Dan Sirk
Account Director, Wilde Agency
"Matt helped our agency get up-and-running on Workamajig. Porting our financials from legacy systems into new software was no small task, but his deep understanding of Workamajig and agency operations made the process a relatively smooth one. He helped us define the game plan for data migration, training and reporting and worked with us every step of the way. Post implementation, he was our partner to smooth out any rough patches - I can't tell you how many times we said, "I don't know - let's call Matt." And to his credit, Matt was always there to sort it out. His support has been so valuable, that after the launch he continued to act as our system administrator. If I had another Workamajig implementation to manage, or needed help with agency operations, Matt's the first person I'd call."
Lil Mahoney
Controller, KHJ Brand Activation
"Matt is very knowledgeable of the advertising/marketing industry. He is very up to date with Workamajig and knows the system very well. He is very responsive to needs and can be relied on to be a problem solver."
Chick Miller
Owner, ClientFirst Media
“Our agency has been working with Minot Consulting and Matt Broderick for almost four years and it’s been a pleasure. We learned of Matt during the time we were transitioning from one accounting system to Workamajig plus changing CPA firms. It was a real challenge but Matt made the process quick and pain free. Looking back, I am so grateful that we started working with Matt when we did. In addition to helping us with the initial transition, he’s always been there on a regular basis if we needed him to answer questions or help us with accounting issues that have popped up from time to time. Many times he has offered solutions to make our system work better for us even if we didn’t ask him. This shows us that he is thinking about our business and cares that it runs as smoothly as possible. Matt operates on a high level of professionalism and is a valued member of our team.”
Minot Consulting, LLC - Boston MA © 2021
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